![]() ![]() This status shows that McDonald’s strategic direction is appropriate to the external factors identified in this Five Forces analysis. ![]() As the leading restaurant chain business in the world, the company is an example of effective strategic management, especially in dealing with competition in different markets worldwide. In this Five Forces analysis of McDonald’s, the forces are mainly within the fast-food restaurant industry, although the company also sells McCafé coffee products for home use and other consumer goods. These issues are based on factors external to McDonald’s, representing the degree of competitive rivalry in the industry, the bargaining power of customers or buyers, the bargaining power of suppliers, the threat of substitution, and the threat of new entrants. Porter’s Five Forces analysis model provides valuable information to support strategic management, especially in addressing relevant issues in the external environment of the food service business. McDonald’s Corporation’s strategies for international expansion account for the external factors in the industry environment, as identified in this Five Forces analysis of the business. This Porter’s Five Forces analysis of McDonald’s Corporation indicates that external factors in the fast-food restaurant chain industry environment emphasize competition, customers, and substitution as the strongest forces affecting the business. ![]()
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